A note and some thoughts.
I love Sweet Minou. And I’m excited for Sweet Minou. I’ve been thinking about how to heal & strengthen Sweet Minou & make her happy. And I came to this conclusion: make the best chocolate I can. Make it in solid & jubilant forms. Make it so others can use it. Make an experience for you to love.
In these contemplations I also decided to work less confectionary, because really my heart is in the chocolate. It’s how I got here in the first place, and the other things really started to wear me down and fog my original vision. For some time I felt quite lost. I have loved the creations we made and shared together, and there will be more, but in simplified forms. Basically these past years have been an enormous sculpture project - in chocolate. Honestly though I’m not a sculptor. I am a chocolate lover. I am a chocolate maker. I am a chocolate celebrator.
I can also look back and see the beauty of what we do here. Like the work of the other makers and creators here, I feel like it is a treasure. You can say that chocolate is like wine or coffee, or even beer, or hey cheese, or sourdough - or soy sauce - or miso - or olive oil - or - or - or ! These complex flavors we’ve come to celebrate and share together. I want you to be able to do that with our chocolate too. In my personal life I’m real sloppy but in my chocolate I am demanding - I want it to change my life each time. I want it to be a poem. I want it to make you cry a little (or a lot).
I want it to be a song. I want it to rock your ground. And wash your hair. And rub your shoulders. And answer your emails.
And you know, it’s not all that complex. In the end, it’s just chocolate. But chocolate is worth it. And there are so many people connected to it. And like any of these things, it can make your life better. Because really, the simple pleasures are what make us alive.
OH YEAH! I meant to say - you can see we’ve been running out of stock here quite quickly. As I transition out of my usual confection work and through the Val’s Day season, I’ll get a better grip on our flow. Stay with us. We’re here. And we’ll be here more :)